Home | Training Courses | Study Methods | Certification Testing | Links

LinkedIn for Business

Course Description

LinkedIn is a very well established and respected social network with over 259 million users in just about every country in the world. It’s known as “Facebook in a Suit” or the most professional level of social networking for businesses.

LinkedIn is a very valuable tool to find the key decision makers within companies. It’s used for finding the best point of contact and gaining familiarity with their background before a call or sales pitch. This makes such contact much more effective.

LinkedIn is a social network for professional people. Normally a person would create a LinkedIn profile that would include career details and would update their information periodically as to their current appointment. It would often include a personal statement, personal web address and possibly testimonials from employers and members of staff. If the person has particular interests both professionally and personally they may subscribe to one or more interest groups to receive updates and discussion opportunities.