LinkedIn for Business
Linkedin is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch, making such contact much more effective.
Introduction to LinkedIn; Company Policies Relating to LinkedIn; How LinkedIn Works; Setting up your LinkedIn Profile.
Twitter for Business
Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones.
An Introduction to Twitter; Getting Started on Twitter; Using Third‐Party Applications; Being Social.